The UK government has unveiled the logo and livery for GBR, constituting a notable step in its agenda to bring the railways back into state hands.
The updated livery showcases a Union Flag-inspired design to represent the Union Flag and will be rolled out on rolling stock, at terminals, and across its online presence.
Significantly, the symbol is the distinctive twin-arrow design presently used by National Rail and previously created in the 1960s for the former state operator.
The introduction of the design, which was designed internally, is set to happen over time.
Commuters are expected to start noticing the newly-branded services on the UK rail network from spring next year.
In December, the design will be exhibited at key stations, like Manchester Piccadilly.
The legislation, which will pave the way the establishment of GBR, is presently making its way through the legislative process.
The administration has said it is bringing back into public ownership the railways so the network is "owned by the passengers, working for the people, not for private shareholders."
Great British Railways will consolidate the running of train services and tracks and signals under one umbrella body.
The department has stated it will unify seventeen various bodies and "cut through the frustrating red tape and accountability gap that continues to plague the railways."
The launch of Great British Railways will also involve a dedicated app, which will enable users to see schedules and purchase tickets absent additional fees.
Disabled users will also be have the option to use the app to arrange support.
Multiple train companies had already been taken into public control under the outgoing government, including LNER.
There are now seven operating companies now in public hands, covering about a one-third of rail travel.
In the last twelve months, c2c have been nationalised, with more expected to be added in the coming years.
"This is not simply a paint job," stated the relevant minister. It signifies "a transformed service, leaving behind the problems of the previous system and focused completely on offering a proper public service."
Industry figures have responded positively to the focus to improving services.
"We will continue to collaborate with relevant bodies to ensure a successful handover to GBR," a representative noted.
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