The England head coach loathed the label Bazball since it was coined, considering it reductive and perhaps foreseeing how it could be used as a weapon in the future. Right now, down 2-0 in an Test series in Australia that began with great expectations, it has turned into the subject of Australian jokes.
But the coach has contributed to the problem either. After the crushing defeat at the Gabba, his claim that, if there was an issue, England were 'too prepared' prior to the pink-ball match was like attempting to extinguish a bin fire with petrol. It could become his lasting legacy as England head coach if performances do not take an upturn.
On one level, one must admire his dedication to the philosophy. While McCullum claims to ignore outside criticism, he will have been acutely aware of an England team often described as carefree and lacking preparation.
The truth, as ever, is not so simple. England play as much golf during their necessary down time as their rivals and they train just as much. Prior to the Gabba Test, they did more, logging five days to Australia's three, due to their lack of exposure to the pink ball and the changes in lighting conditions.
McCullum's point about being "excessively ready" was that those five extra days were his decision – the moment he wavered in his conviction that minimal preparation is best. It suggested a significant amount of focus was expended before they even took the field in the intensity of Australia's fortress. While net practice are a chance to iron out technique, they can also become a safety blanket; low-pressure work that simply keeps the reactions quick.
Schedules are congested such that warm-up matches against state sides were not possible (and no guarantee, when you consider England playing three before the whitewash in 2013-14). What is harder to square is the disregard of domestic red-ball cricket as a worthwhile exercise more broadly, evidenced by Jacob Bethell's wasted summer.
Only playing prepares cricketers for the various scenarios they walk out to face, and it is in this area where England have thus far fallen well short. It is not only with the bat – harrowing as some of the decision-making has been – but an attack that seems leaderless. None has shown the patience or control that the otherworldly Australian paceman and his teammates have delivered.
McCullum's unconventional approach was freeing during its initial year, an excellent, well diagnosed remedy to shake off the torpor that came before. The frustration now stems from how it has seemingly failed to move beyond that point – an absence of an upgrade to the original software that has seen results decline to 14 wins and 14 losses from their most recent matches.
Among them is Jamie Smith, a talent, no question, but one who is being mercilessly targeted on each side of the bat and missed two crucial opportunities as wicketkeeper. It probably does not help when your opposite number, Alex Carey, has just delivered a virtuoso display.
Based on McCullum's words after the match, England look likely to persist with Smith in Adelaide. The hope – similar to the broader situation – is that a switch to a more familiar Test setting unleashes his best, with Perth's trampoline surface and the unusual day-night format now out of the way.
Another option is to enact the plan discovered during the series win in New Zealand last year by shifting Ollie Pope down to his preferred position as a active middle order player, handing him the gloves, and selecting a fresh face at first drop. Bethell made some runs for the Lions recently, or perhaps Will Jacks could fulfil a comparable function to Moeen Ali in 2023.
Ultimately, these changes is ideal, with Australia's better fundamentals having shattered pre-series optimism and pushed the broader philosophy into the spotlight.
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